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Quality label for fruits and vegetables Quality label for fruits and vegetables

Flandria is a quality label for fruits and vegetables. It is used by the six most important fruit-and-vegetable auctions grouped under LAVA. Since its inception in 1995, the Flandria label has given added value to fresh products and produce. This seal of approval guarantees concern and care for the environment during their cultivation, plus quality and freshness. The Flandria story started with tomatoes and Brussels endive. Today, more than 55 different kinds of products and produce are sold under the label. These include lettuce, red peppers, leeks, cucumbers, mushrooms, cauliflower, field lettuce, asparagus…

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Market prospect for July 2010 (week 27 to week 31 inclusive) Market prospect for July 2010 (week 27 to week 31 inclusive)
This market prospect for the main Flandria products at the LAVA auctions is applicable for July and the first week of August and was drawn up on Friday 21 May. The current auction prices are compared with the prices in the same period last year. These are not price forecasts.
July sees big deliveries of tomatoes, cucumbers, courgettes and aubergines. They are a must for BBQ promotions in weeks 27 to 29 inclusive.
30/06/2010 Diversification to make chicory more attractive 30/06/2010 Diversification to make chicory more attractive
The profitability of the Flemish chicory businesses is under severe pressure. Can diversification make this typical Flemish vegetable more attractive to the consumer? A project by IWT (the Flemish agency for innovation through science and technology) is on the lookout for new innovations in a bid to create fresh openings for chicory.
30/06/2010 Flandria soft fruit adds colour and sweetness to your summer 30/06/2010 Flandria soft fruit adds colour and sweetness to your summer
June means that Belgian summer fruit is back in the shops again. The summer would not be the same without it, and there is masses of choice in terms of colours and tastes. Raspberries, redcurrants, blackcurrants, blackberries, gooseberries and blueberries with the Flandria label will guarantee a lip-smacking experience, be they sweet, sweet/sour or sour.
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